When I started the band "Subtle Curves" with my friends Gent and Megan, Gent and I had just moved into a townhouse for my second year at Carleton University and his first year at Algonquin College. The address was 787 Ridgewood Avenue. We made an effort from the day we moved in to keep the culture of house parties alive while clubbing and going to bars became all the rage with our friends who were turning 19. We felt that there was always something missing at clubs compared to the fun to be had at house parties. We thought about what it would take to compete with the advent of legality in bars, and it all began with live music.
Naturally, we made it our goal to headline the first attempt of these events.
Some early sketches and Illustrator ideation to create a fun, dynamic and artisan style logo. This approach highlighted the grass-root feel of the event with the opportunity to modify while maintaining a simple enough logo for potential themes.
Even though we were driven to have a party with live music, I knew that it could be so much more than just a musical event.
After contacting around 25 artists of multiple mediums, we compiled available artists for clothing pop-ups, visual artists, poets, and musicians. Another important aspect of our mission statement was to keep the event free and to have a clothing swap in the basement to promote the re-use and up-cycling of clothing. The invites that we sent out were private and through Facebook for our own home security reasons, creating enough to demand to gain traction for future events of this nature.
Above is the final poster that I posted on the facebook event page to promote this event and beside it is the list of people who helped make the event possible!
A final way to remember the event was by using the Snap-Chat Geofilter (left) or signing your name on the canvas (right), a tradition with all of the parties at 787 Ridgewood.
